First Auto Finance has been a remarkable success story. When we began lending back in 2011, we did so with the ethos of providing a class leading service proposition for our nationwide network of franchise and independent dealers. In the decade that followed we have grown to become Irelands largest independent motor finance company.
We have bolstered our reputation for excellent service by pioneering many industry firsts including introducing generic PCP products and more recently launching full integrations with national classified and dealer websites, all designed with passion to make it easier for customers to finance their car of choice.
We made the decision to rebrand to Finance Ireland Motor & Leasing in July 2022 and in doing so, became fully aligned with our parent company, Finance Ireland. This rebrand has provided us with a platform to leverage digital platforms developed by our parent company, including our new customer portal, which makes it easier for customers to complete their finance agreement.
For more information on Finance Ireland, visit www.financeireland.ie.